Everything we do, from our national marketing campaigns and social media, to product innovation and local marketing, is to increase brand awareness and drive customers into our bakeries. Your success is our success.



We provide strategic national marketing planning, campaign development and activation support. At a local level, Franchisees work together with our dedicated marketing resources to create individual plans that drive relationships and engagement within their local communities. So you can focus on delighting customers.

Property Services

We locate viable retail sites, handle lease negotiations and licence the premises to you at the same occupancy cost. Franchisees are involved in the lease renewal process and all property management to ensure it’s viable for all parties involved. We’re here to make sure everyone is happy.

Human Resources

Providing advice, education and assistance for the extensive legislation for industrial and employee relations. As a boss, you want to be absolutely sure that you’re employing, paying and managing your team appropriately. With our support, you can be confident you’re doing business right.

Product Innovation

Creating new products to drive Franchisee sales and keeping the range fresh and exciting. We offer specific bakery training for new and popular products and expert advice on all things baking, including recipes, apprenticeships and equipment. Keeping your customers delightfully inspired.

Commercial Management

We’ll crunch the numbers with you. Our Commercial Management team work closely with our Franchisees to provide guidance and support around their financial performance. Working with banks and financial stakeholders to ensure all Franchisees receive the best possible service.

Project Management

Managing refurbishments, relocations and new bakery fit-outs. We ensure compliance with company standards, landlord requirements, local authorities and building regulations. Our team ensure projects are delivered on time, to budget, defect-free and with that magic Bakers Delight touch.


A well-run bakery needs well-trained staff. We provide support with an initial 16-week training program as well as facilitating webinars, workshops, development plans and trainee support. Franchisees and staff receive regular training through our online management system, Breaducate.

Supply Chain

We take the hassle out of procurement, distribution and supplier agreements. By selecting the best-qualified ingredients, negotiating the best value and monitoring the execution of contracts, we ensure long-term supply chain stability for our bakeries. Better bread, for a longer time, guaranteed.

Information Services

Franchisees are supported by Bakers Delight any day, any time. We know the importance of systems running smoothly and being able to troubleshoot and resolve issues quickly. That’s why we offer 24-hour technical support for any software queries. When you call, we answer.


Ready to own your own franchise?

Enquire now to receive our franchising information guide